Sometimes I don’t bother to fight - I just enjoy seeing the mouth.Ĭoming soon ”” Eat Food for Dinner Night: In a scenario that sounds like something out of The Onion or maybe Idiocracy but is, sadly, all too real, one of the more absurd promotions in recent memory began unfolding yesterday, as six MLB teams - the Braves, Rockies, Phillies, Astros, Red Sox, and Yankees (the latter two of whom you’d think would know better) - teamed up with with Majestic to encourage fans to wear their jerseys to the ballpark, and also to school or to work. But when I learned that the logo had been colloquially dubbed the “Pac-Man logo,” I felt somewhat vindicated, since that obviously meant other people had interpreted the logo the same way I had.Įven today, my natural instinct is to see the giant mouth, and I have to fight to see the hawk. I don’t recall when I finally saw the logo as it was meant to be seen - while I was in college, maybe? - but it was definitely one of those “mind blown” moments. I figured that was also the explanation for why the Hawks had a giant mouth for a logo. Like, I didn’t understand why CBS used an eyeball design as its logo, or why Ralston-Purina used a checkerboard pattern, and I didn’t question those things either - they were just The Way Things Were.
The Pac-Man video game didn’t yet exist (it was released in 1980), so I couldn’t make that connection between the game and the logo - I just thought of it as one of those inscrutable grown-up things that must have made sense to someone at some point. I just saw it as a giant mouth taking a bite out of something. On the plus side, they posted a a good logo timeline on their website.Ī personal anecdote: I grew up in the 1970s and had no idea - like, zero idea - that the original version of this logo included a hawk’s head.
The Hawks have one of the blandest, most characterless visual programs in all of pro sports, so I welcome Pac-Man’s return, although it’s depressing to see that they had to do the standard furrowed-brow thing on the updated version. You can compare the new version to the original, which was used from 1972 to 1995, above.Īccording to this press release, the new logo will “officially launch” this summer and yesterday’s move was merely a “sneak peek,” but that’s just a shorter way of saying, “The merch with the new logo isn’t available yet.” (It’ll supposedly be ready this summer.) The did use the new design on a T-shirt that was given out to all fans at last night’s game against the Pacers, however. It’s unusual timing, but in this case the new logo is actually an updated version of their old Pac-Man design. Odd move yesterday by the Hawks, who chose the middle of a playoff series as the time to release a new secondary logo.
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